What Google has said is that they don't use a domain-level authority metric for rankings. First, Google's official statements tend to define terms very narrowly.
This topic is a blog post (or eleven) in and of itself, but I'm going to reduce it to a couple points. Knowing that your DA is 48 and the sites competing on a query you're targeting have DAs from 30-45 can be extremely useful. Likewise, knowing that your would-be competitors have DAs of 80+ could save you a lot of wasted time and money. Knowing that your DA is 48 is useless in a vacuum. Smart SEO isn't about throwing resources at vanity keywords, but about understanding where you realistically have a chance at competing. Our Domain Authority resource page dives into more detail, but the short answer is that DA is very good at helping you understand your relative competitiveness. No, but like any metric, you can't use it recklessly or out of context. Yes, all else being equal, a high DA is better than a low DA, and it's ok to strive for a higher DA, but high DA itself should not be your end-goal. If I had to over-simplify Domain Authority, I would say that DA is an indicator of your aggregate link equity.
DA is not used by Google and will have no direct impact on your rankings. Increasing your DA solely to increase your DA is pointless vanity. What's your end-goal? Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success. This may sound like a strange question coming from an employee of the company that created Domain Authority, but it's the most important question I can ask you. You can also see Domain Authority metrics using the MozBar, in your Moz Pro campaigns, and various other Moz Tools. Editor's note: Want to check your own Domain Authority? Use Link Explorer to check DA, PA, and more.
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